近幾年女脾氣趣用品的市場被看好，然而很多女性情趣用品廠商卻面對虧損及倒閉，問題經常被歸咎在社會風氣的封鎖而導致市場無法被完全開辟，因此，此論文試著商量女權風氣的增加是不是能促使女性對於增添性自主的認知和勇敢面對性慾望，就此帶動女脾氣趣用品產業的發賣。此論文利用馬斯洛的需求理論來層層剖析影響女性購置意願的首要身分為何，並透過與女企業家和情趣用品新創品牌訪談，來認識消費者以及廠商對於女脾氣趣用品現況的想法和商量將來成長的可能性，同時商量女權對於消費者和品牌是來講是否真的能彼此影響到達提高銷售的目標。
關鍵字：女權、馬斯洛需求理論、女性情趣用品、因果關係

In recent years, the market for female adult erotic products has been expanding. However, many female adult erotic products manufacturers are facing losses and failures. The problem was often blamed on the closure of the social atmosphere and the market cannot be fully developed new consumers. Therefore, this research tries to explore whether the growth of feminism can promote women's awareness of sexual autonomy and the courage to face sexual desire. In this regard, the sales of female adult erotic products industry might rise. This paper applies Maslow's demand theory to analyze the main factors that stimulate women's purchase intentions. Through interviews with female entrepreneurs and adult erotic products start-up brands, to understand consumer and manufacturer ideas about the current situation of female adult erotic products and explore the possibility of future development. The most important thing is to explore whether feminism can really increase product sales.
Key Words: Feminism, Maslow's demand theory, Female adult erotic products, Casual effect

Title Page i
Letter of Approval ii
Abstract in Chinese iii
Abstract in English iv
Acknowledgements v
Table of Contents vi
List of Tables viii
List of Figures ix
Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Research Motivation 2
1.3 Research Question 3
1.4 Thesis Structure 5
Chapter 2 Literature Review 7
2.1 Maslow's Hierarchy of Needs 7
2.1.1 Physiological 10
2.1.2 Self-esteem 11
2.1.3 Self-actualization 12
2.2 Feminism 13
2.2.1 First wave of feminism (1848-1920) 14
2.2.2 Second wave of feminism (1963 to the 1980s) 15
2.2.3 Third wave of feminism (1999-) 17
2.3 Adult Erotica Products 18
2.3.1 History of Adult Erotica Products 19
Chapter 3 Research Methodology 22
3.1 Research Design 22
3.1.1 Qualitative Research 22
3.1.2 Semi-Structured Interview 23
3.2 Research Framework 23
3.3 Research Process 26
3.3.1 Respondents 26
3.3.2 Interview Question 28
3.4 Data Analysis 32
Chapter 4 Research Result 33
4.1 Opinion Toward Sexual Autonomy and Sexual Needs 33
4.2 Opinion Toward Feminism 35
4.3 Inner views of adult erotica products 39
4.4 Sex product Industry Marketing Method 43
Chapter 5 Conclusion and Suggestion 54
5.1 Research Findings 54
5.2 Conceptual Framework 59
5.2.1 Framework designed from the previous findings. 59
5.2.2 Cause and effect relationship of adult erotic product buying behavior 61
5.3 Suggestion and Discussion 63
5.4 Research Limitation 64
Reference 65

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